Dr. Moran Cerf shares a humorous anecdote about the time his team’s new publication picked up rapid-fire media coverage…for entirely the wrong reason.
In January 2015, Dr. Kaspar von Braun, an astrophysicist at Lowell Observatory, told his story at our Springer Nature Storytellers event in conjunction with the annual meeting of the American Astronomical Society. We asked him to share his experience and advice for future storytellers. His response can be summarized in two words; “Do it.”
On January 6, 2015, I had the honor of participating at a Springer Storyteller event in the old Town Hall in Seattle. There were about 300 people in attendance (some astronomers but largely members of the public), 5 speakers (all professional astronomers), and a team of MCs to warm up the crowd for the next speaker.
As many astronomers can attest to, one tends to give a large number of talks in the field, normally around 45 min in length, supported by 30-60 PowerPoint slides that illustrate the subject. Not in this event, however. The goal was to tell stories, not present science: campfire over conference, so to speak. The only prop was a microphone on stage, which the speakers were told not to touch for noise reasons as the talks were being recorded as podcasts. There was no projector, no screen, no podium, no laser pointer, just you and the mic, and you had 10-15 min in which to tell your story, for which the speakers were encouraged to emphasize the personal and human aspects more than the science. I very clearly remember the moment of walking up to the microphone on stage with nothing in my hands, no computer waiting for me on some podium, and no projected talk title with my name underneath it. Adrenalin is a good drug.
To be honest, this challenge was one of the fondest memories I have of that evening: memorize a short, personal, and coherent story, and thereby not using any props at all. The single best aspect of the evening, however, was the quality of the talks given by the other speakers — I went last, and as I listened to the other speakers, I felt increasingly inadequate the closer it came time for me to talk. It turns out that I was not the only one thinking like that. Later, as we speakers enjoyed a “we did it” drink together, we all confided the exact same emotion I had felt: “Your stories are so terrific! What am I doing here???” There were serious masterpieces where you could feel that the story does not often see the light of day due to its very personal nature. Every astronomer goes through some trials and tribulations, but also quite funny experiences, on the way to being a full-time scientist, and all presentations one tends to give along the way are, by request and necessity, practically only about the science. To glimpse an insight into the personal histories and experiences of some fellow astronomers was a big honor to me and hopefully to the public audience — this is very, very rare.
I would be amiss if I did not mention the quality of the overall setting — the preparation of the event was exquisite, the mood of the audience was fantastic, and the little warm-up skits performed by the MC pair in between our talks were of high, stand-up comedian level. It was truly a humbling and at the same time adrenalin-filled experience, and I would recommend doing this to anyone who is not afraid to speak in public. The Storyteller team did a great job of preparing me to give a talk like that weeks ahead of the event, but at the same time never tried to influence what I was going to say. They just gave advice on what to emphasize.
To offer advice to anyone contemplating doing this — in two words: do it. And when you do, focus on the personal aspects and let the science take a back seat.
Interested in becoming a Springer Nature Storyteller? Visit our pitch page to submit your idea and learn more about the program and our upcoming fall shows!
In this featured guest post from the COMPASS blog*, author Liz Neeley (current Executive Director of The Story Collider) explores the perceived ‘cold’ reputations of scientists in comparison to other professionals. What is the quality we call ‘warmth’ and how important is it to the way people view scientists and to their level of trust in science? Keep reading to find out.
A flash of insight can be profoundly pleasurable. For me it’s a little pop that’s the mental equivalent of clearing my ears while diving. Sharing that same electric sensation with hundreds of others in crowd? Then the pop feels more like a champagne bottle, with our individual ‘aha!’s spiraling outward as a fizzy wave of tweets. At the Sackler Colloquium on the Science of Science Communication, Susan Fiske of Princeton University uncorked one such shared moment in her presentation about beliefs and attitudes regarding science when she began speaking about warmth and competence.
You can read the tweets sharing and reacting to Fiske’s talk here. Within the first four minutes of her presentation dissecting when and how people make decisions, Fiske told the audience that scientists have the respect of the public but not their trust. Trustworthiness, she explained, is a quality produced by a combination of perceived warmth and competence. Warmth in this work is not exactly ‘likeable,’ rather, it refers to the judgments we make about person’s motives. Competence is their ability to act on those intentions. Scientists, Fiske says, are seen as competent but cold in comparison to other professions.
If you read our previous posts about trust in science, you know this is a topic dear to my heart. It’s also incredibly fertile ground for discussions of how we might start applying what social science tells us. Hearing Fiske talk, discussing it over lunch and coffee, and reflecting in the weeks to follow, I wanted to understand:
- What is this quality we call ‘warmth’ and why is it important?
- What do we know about how people view scientists in terms of warmth and competence?
- How can we – individually and collectively – counteract ‘cold’ reputations, if that is an important and valid goal?
This 2007 review paper by Fiske et al in Trends in Cognitive Sciences caught my eye with it’s unambiguous title: “Universal dimensions of social cognition: warmth and competence.” I encourage you to give it a read – the text is remarkably sharp and minces no words. Across cultures, with respect to individuals and groups, thoughts, and behaviors, warmth matters, a lot. In three quotes from the paper, here’s why:
- “In sum, when people spontaneously interpret behavior or form impressions of others, warmth and competence form basic dimensions that, together, account almost entirely for how people characterize others… “
- “Considerable evidence suggests that warmth judgments are primary: warmth is judged before competence, and warmth judgments carry more weight in affective and behavioral reactions.”
- “competence and warmth stereotypes combine to predict emotions, which directly predict behaviors.”
In short, Fiske et al. argue that we have “decades of experimental social psychology laboratories, election polls and cross-cultural comparisons” all telling us that our instinctive judgments of warmth explain most of how we assess strangers, happen in split seconds and are more important than our assessments of competence, and directly predict behavior. The data on how scientists are perceived is as-yet unpublished, though Fiske showed some of it at the Sackler Colloquium.
Until we can take a hard look at the data, we should maintain healthy skepticism. But if it is true that scientists are seen as cold but competent, we may have a problem. My understanding is that this combination of traits can breed envy and jealousy, which psychologists link to “passive association and active harm.” When we talk about public trust or science as a brand, this is no minor issue.
It’s also important to acknowledge too that this literation about stereotype formation can lead to uncomfortable insights and hard conversations about race, gender, class, and other dimensions. Most social groups are not in the admired ‘very warm and very capable’ category. We must think carefully, and question assumptions that people are responsible for negative perceptions about them and could control those judgments if only they behaved differently. This is dangerous territory.
So What Do We Do?
We all know what it feels like to be working to make a good impression. When I asked twenty or so friends and colleagues to contribute to this post by sharing what they think signals warmth, they talked about smiling, eye contact, posture and body language, authenticity, and above all, listening to other people. This aligns with related work on impression management, finding that “when people want to appear warm, they tend to agree, compliment, perform favors, and encourage others to talk. When people want to appear competent, they emphasize their accomplishments, exude confidence, and control the conversation.” That quote comes from a paper by Holoien and Fiske with the intuitive but fascinating finding that people downplay positive impressions in the warmth dimension in order to appear more competent. Another group went so far as to include “You want to appear competent? Be mean!“ in the title of their paper. This seems to particularly relate to hypercriticism. I can’t help but think of how this manifests, for example, in journal clubs and job talks.
The bottom line for me is that if we are concerned about trust in science and perceptions of scientists, we must focus not only on competence but also – and perhaps more importantly – warmth. Rather than artificially exaggerating traits we think convey friendliness, scientists and science communicators should simply resist the tendency to emphasize their credibility at the cost of their personality. In short… perhaps the best advice is the simplest. Be yourself.
The methods, statistics, and theory of this kind of research is fascinating, but far outside my own expertise. We value your feedback and thoughts, so please take a look at some of the other papers that informed this post. I would love to discuss further:
- Becker, J. C., & Asbrock, F. (2012). What triggers helping versus harming of ambivalent groups? Effects of the relative salience of warmth versus competence. Journal of Experimental Social Psychology
- Çelik, P., Lammers, J., van Beest, I., Bekker, M. H. J., & Vonk, R. (2013). Not all rejections are alike; competence and warmth as a fundamental distinction in social rejection. Journal of Experimental Social Psychology
- Cuddy, A. J. C., Glick, P., & Beninger, A. (2011). The dynamics of warmth and competence judgments, and their outcomes in organizations. Research in Organizational Behavior, 31, 73–98. doi:10.1016/j.riob.2011.10.004
- Fiske, S. T. (2010). Venus and Mars or Down To Earth: Stereotypes and Realities of Gender Differences. Perspectives on Psychological Science
- Fiske, S. T., Cuddy, A. J. C., Glick, P., & Xu, J. (2002). A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition. Journal of Personality and Social Psychology
- Vough, H. C., Cardador, M. T., Bednar, J. S., Dane, E., & Pratt, M. G. (2012). What Clients Don’t Get about My Profession: A Model of Perceived Role-Based Image Discrepancies. Academy of Management Journal
*This article was originally published on October 21, 2013. It has been reposted with the permission of COMPASS Science Communication, Inc., a non-profit, non-advocacy organization whose vision is to see more scientists engage effectively in the public discourse about the environment.
Dr. Ian Anderson must relearn what it means to project manage when he takes a job in the U.S. and moves from the South of France to a very different Southern environment.
Ian Anderson is Director of the University Partnerships and Graduate Education Programs at Oak Ridge National Laboratory (ORNL). Dr Anderson joined the laboratory in March 2002, to become director of the Experimental Facilities Division at the SNS, leading the construction of the target facility and neutron scattering instruments, and the development of the User program. After the SNS project was completed in 2006, Dr Anderson became Director of the Neutron Scattering Science Division in the Neutron Sciences Directorate, with the responsibility of developing and managing the science programs at both the SNS and the High Flux Isotope Reactor.
Springer Nature Storytellers is a unique program available to Springer Nature authors (read: have published with Springer, Nature, Macmillan Science and Education, Palgrave, BioMed Central or SpringerOpen brands) to harness the power of storytelling and increase exposure to their work within their field and beyond their scholarly circle.
Our storytelling events are an empowering opportunity for authors to talk about what they do and why it’s important to the public at large and we’re very excited to be bringing this live event to three conferences this fall:
American College of Surgeons Clinical Congress, October 16-20 in Washington, D.C.
Annual Meeting of the American Society of Criminology, November 16-19 in New Orleans, LA
The American Geophysical Union’s Fall Meeting, December 12-16 in San Francisco, CA
We want to hear your story! We’re looking for researchers with engaging stories that will leave their audience with a strong message (This podcast is one fantastic example of the type of storytelling we’re looking for). Stories may address:
-What inspired authors to become researchers
-Why a researcher studies his/her field
-What a researcher hopes to accomplish through his/her work
-A researcher’s most surprising finding(s)
-Obstacles overcome and surprise twists that led to new discoveries
-And anything else specific to your experience as a researcher!
If you would like to tell a five-to-ten minute story at one of these three meetings, in partnership with The Story Collider, please send a two-to-three-paragraph summary of your story idea to firstname.lastname@example.org and include the intended conference name in your subject line, e.g. “Story pitch for ACS meeting.” Please submit your story idea before the respective deadline: August 12th for the DC show, September 16th for the New Orleans show, and October 7th for the San Francisco show.
Check out our Pitch page for more information!